Time to Channel Effortless California Beauty

Flawless, bronzed skin. Neutral eyes. Glowing cheeks. Subtly stained lips. Californian beauty arrives in Australia with Youngblood’s fresh new brand direction, moving towards that Effortless California Beauty look that is so covetable and loved across the globe.

You already know Youngblood as the beauty destination for high quality makeup with a comprehensive palette of shades with realistic skin tones and beautiful natural finishes. But our new direction, including our image, tagline and beautiful models, really hones in on our core message, to provide beautiful products to people for their flawless skin to shine through.

Youngblood continues to create top-quality products that are innovative in both formulation and packaging. Pauline's compassion led her to develop her first products in a medical setting. Today, the company carries on her original values: a passion for providing the healthiest, highest quality products, while empowering women to look and feel their best.

Our range promotes skin, beautiful skin that gives you the confidence to enhance your face, not cover it. Skin is in, and for that classic sunkissed California look, made beautiful by hundreds of makeup artists and women worldwide, Youngblood tops your list.

Top tips to achieving the Effortless California Beauty look:

• Use a skin mist as an integral part of your makeup application, to prep and then set. Minerals in the Mist keeps skin looking dewy and fresh
• Avoid trend makeup like it’s going out of style (because it is…). Keeping your look natural, with the person being the focus of attention – not their lips or eyes – attracts comments like “you look good” over “your makeup looks good”, for the perfect effortless beauty look.
• Skin is in. Your makeup all starts with your base. So enhance your natural skin and let it shine through, don’t cover up. Youngblood’s range of 5 foundations, from liquid to loose, gives your skin a beautiful boost, building upon the canvas you already have.

Find your Effortless California Beauty look with Youngblood